By Hemant SharmaTo be honest, in the last decade or so, the digital content creation thing has come a long way, like, really long way. Now, some content creators are more popular than the average TV or Bollywood celebrity. When was the last time you saw that, especially right here in India? In 2025, there are dozens and dozens of content creators who are winning over the online audience of the country, and it is actually pretty apparent why. Like, they’re making funny, relatable, useful, and content that entertains everyone, so that’s a good reason to be popular and successful. That’s the reason why we’ll continue with this list of the top 10 popular digital content creators in India as of 2025. Alright, here we go now.
1. Bhuvan Bam
Bhuvan Bam, BB Ki Vines, continues to make us laugh with his funny videos, songs, and those recently hit shows he has been making. Right now though, he has over 20.4 million Instagram followers who love his relatable humor and stories. And sure enough, now, he isn’t just a YouTuber, he also sings and acts! Like, if you’ve been following him for quite a while now, he has put out two popular albums and acted in web series with big brands in the entertainment industry like Amazon and Netflix. It isn’t the official figure, but as per recent data, his net worth is around Rs. 122 Crore as of 2025. Which is just insane considering he started out just someone who created comedy videos on YouTube, but look at him now?
2. CarryMinati
As of 2025, Ajey Nagar popularly known as CarryMinati, is the most subscribed individual content creator, especially in the comedy niche. On YouTube, there are as many as 45 million people subscribed to his channel. Not just that though, he has 22.2 million followers on Instagram who are entertained by his jokes and gaming. Now, he is also dominating music with his super-famous rap songs, you know? Though, quite recently, he has worked for big gaming groups like PUBG and Call of Duty, making him a big internet sensation.
3. Prajakta Koli
To be honest, it is true that MostlySane’s content is so down to earth that you feel it’s relatable to real life, don’t you think? Like, she makes these funny videos that you might relate to and has 8.3 million followers on Instagram, how about that? Though, she is also doing big things outside YouTube like acting in a Netflix show and collaborating with brands. She even collaborates with the United Nations on social issues. Her estimated net worth? $18 million! Insane, right? Not only is she hilarious, but she’s also inspirational, we can THAT say for sure.
4. Komal Pandey
Next on the list, if we be straight up here, you see, if you are into fashion you must have checked out Komal Pandey’s content. She is not only incredibly funny but also incredibly inspiring. She’s got a whopping 1.9 million followers on Instagram she gives fab styling tips and cool DIY ideas, have seen those yet? She even has her own fashion chat show! Big brands like Dior love to work with her. Just so you know though, she’s currently worth $10 million and is one of the top fashion influencers in India, that’s for sure.
5. Gaurav Taneja
Alright, coming up next we have Gaurav Taneja on the list, you know, popularly known as Flying Beast, who is all about fitness, travel, and being a pilot! There is no way you have never heard of him, right? Like, Gaurav Taneja’s fitness and travel videos have got him 3.6 million followers on Instagram as of 2025. And just so you know, Gaurav has collaborated with some of the biggest health brands and launched his app. He combines his passion for fitness and flying, and people enjoy his content. His net worth? $12 million, and he’s only going up, that’s for sure!
6. Nancy Tyagi
Next on the list, if we put it simply, you see, Nancy Tyagi is quickly becoming a sweetheart in the fashion world. How and Why? Well, first of all, she has simple and affordable fashion ideas for everyone. Everyone loves the ease and chicness of her tips. She has collaborated with different brands dealing in clothes and beauty and has a growing fan following (3 million followers on Instagram), and now you know exactly why that is the case, right?
7. Jannat Zubair
There is no way we could have forgotten to add Jannat Zubair to this list, you know, she was a digital star before joining TV. She is now a big star on Instagram with 49.7 million followers, how about that? Like, right now though, through her page on Instagram, she shares makeup tutorials, stylish looks, and even glimpses of her personal life her fans love, and much more than that. Because of all this, it is not a surprise that she has collaborated with major beauty brands and even introduced her own products.
8. Harsh Beniwal
Next on the list, you see, it is true that anyone who watches Harsh Beniwal’s videos will find them super funny. He is very popular in the country for his relatable content. His comedic sketches about ordinary life make him the best content creator in India. And because of his amazing content and his popularity, he has acted in big Bollywood films and collaborated with big brands.
9. Kusha Kapila
Sure enough, Kusha Kapila is famous for her comedic takes on contemporary Indian life and her fashion sense, have you seen those? Like, as of 2025, almost four million followers on Instagram adore her funny videos and stylish glamorous looks. Right now though, people surely adore her for her playfulness, dressing sense, and real and relatable nature.
10. Nikhil Sharma
Alright, last on the list, you see, Nikhil Sharma, also known as Mumbiker Nikhil, is a traveler and an adventurist. Right now on YouTube, he has crossed the 4 Million subscriber mark, which may be a bit slow, but his content quality is much higher, and if you have been following him for a long time now, you already are aware of that.
Conclusion
That’s all. Sure, there are so many other digital content creators in India who are doing super well too, but by far, these are the top ones, and the most influential ones in the country right now. If you haven’t heard of any of these creators, you should really get to know a little more about them and what they do.