By Hemant SharmaIndian direct selling market reported a turnover of Rs. 21,282 crore with 12% year-on-year growth in 2022-23. In terms of product segment, wellness and nutraceuticals contributed 73.5% while cosmetics and personal care products contributed 11.3% to the industry’s turnover. India ranked 11th in the global direct selling market, as on 2022. As per market experts, Indian direct selling market is expected to reach USD 645 billion in the year 2025. Direct Selling is based on the concept of reaching the consumers directly by skipping conventional stores and retailers. Such companies sell their products to customers through independent distributors who market and sell products and services via their own contacts and networks. Direct Selling is a lucrative business for individuals since they earn commissions from both direct sales and sales made by their own network of distributors. Let’s have a look at the top 10 direct selling companies in India for the year 2025.
1 Amway India Enterprises Private Limited
Amway India Enterprises Private Limited, established in the year 1996, is a part of the world’s largest direct selling company, Amway. It is one of the leading FMCG direct selling companies in India with a portfolio of over 140 high quality consumer products. The company sells cosmetics, healthcare and home care products. Flagship brand of this company is Nutralite, a vitamin and dietary supplement which has become immensely popular among consumers.
Amway India has a large network of independent business owners earning huge commissions on product sales. The company operates a manufacturing facility in Tamil Nadu.
2. Oriflame India Private Limited
Oriflame, established in Sweden in the year 1967, operates in the Indian direct selling market through its subsidiary, Oriflame India. It offers a wide range of products in multiple categories, such as nutrition, skincare, makeup, fragrance, bath and body, men’s grooming and kids and babies. The company is known for using natural ingredients and each of its products adhere to the European safety standards.
Oriflame reaches consumers directly through its independent brand partners who earn substantial income through commissions on product sales.
3. Herbalife Nutrition Limited
Herbalife Nutrition Limited has over 40 years of experience in the direct selling market and is operating in India since the year 1999. It offers a wide range of health and wellness products, such as vitamins and supplements, tea and beverages, shakes and skincare products. The products are designed for multiple needs, such as weight management, daily nutrition, digestive health, immunity and more.
Herbalife has a wide network of independent associates who are trained to guide the customers in every aspect, right from product recommendations to program guidance. The company is present in over 90 countries worldwide.
4. Avon Products Inc.
Avon Products Inc. is a global direct selling company which commenced operating in India in the year 1996. It offers a diverse range of cosmetics and personal care products for women, such as makeup products, toners, cleansers, face and body lotions, shower gels, body perfumes, roll-on deodorants and more.
Avon focuses on women empowerment and provides direct selling opportunities to women entrepreneurs in India and abroad. The company has millions of independent representatives all over the world.
5. Mi Lifestyle Global Private Limited
Mi Lifestyle Global Private Limited, established in the year 2013, is a direct selling company dealing in a wide range of products, such as nutrition, agro care, home care, healthcare and more. To be specific, the product portfolio includes soil pest protectors, plant growth boosters, immune supplements, cough syrups, blood purifiers, toilet cleaners, dishwashing liquids and body lotions.
Mi Lifestyle Global has a large network of registered distributors to directly sell its products to the customers. The distributor prices are much less than MRPs, thereby enabling the distributors to earn profits.
6. Tupperware India Private Limited
Tupperware, founded in the year 1946, is an American direct selling company which entered the Indian market in the year 1996 with the establishment of Tupperware India. It has a diverse product portfolio featuring food storage containers, kitchenware and utensils like casserole/air fryer/saucepan/shaker, drinkware, lunch boxes and more.
Tupperware India has a network of over 55,000 direct sellers. The company also sells its products through over 500 homeshops, over 200 stores in 70 cities and a dedicated online store.
7. Modicare
Medicare, established in the year 1996 as a part of The Modi Enterprises, is among the leading direct selling companies in India. It offers a wide range of products across diverse categories, such as wellness, skincare, personal care, auto care, lifestyle, laundry care, food and beverages, agriculture and more. Altogether, the company sells over 365 types of products.
Modicare has a strong network of over 700k independent consultants and more than 11,000 distribution points.
8. Forever Living Products
Forever Living Products is an American foreign direct selling company which started its operations in India in the year 1992. It manufactures and sells multiple types of wellness and beauty products, right from drinks and nutritionals to skin care products, which are made using Aloe Vera and other natural sources. Most of the company’s Aloe products are certified by the International Aloe Science Council.
Forever Living sells its products through independent distributors and a dedicated online store.
9. RCM Consumer Products Private Limited
RCM Consumer Products Private Limited, established in 1988, is a direct selling company with over 400 products in multiple categories, such as healthcare, fashion, grocery, household items, footwear, personal care and more. The company follows a direct selling model called Associated Buyer. In this model, an individual becomes an associated buyer and gets products at discounted rates. Thereafter, if the buyer is satisfied with the quality of a product, he/she is expected to encourage others to purchase the product in lieu of financial incentives and discounts.
10. International Marketing Corporation Private Limited
International Marketing Corporation or IMC, established in the year 1998, is the first Indian direct selling company to deal in Ayurvedic products. Its product portfolio spans multiple categories, such as health and nutrition, skin care, agriculture, veterinary, food products, baby care and more. The company offers up to 40% retail profits to its independent distributors.
Conclusion
Top direct selling companies provide extensive training and marketing support to their sellers and help them in growing their businesses. Direct selling is one of the most popular options in India for people wanting to be their own boss while earning a good income.