By Hemant SharmaOnline shopping or e-commerce has witnessed a boom in India in the past decade or so. With over 600 million internet users, India is a major market for e-commerce companies in India. Indian e-commerce market stood at a value of USD 125 billion in the year 2024 which is projected to reach a value of USD 235 billion by the year 2035. The main factors behind the thriving e-commerce market in India are increasing adoption of smartphones, high penetration of internet, well-developed digital payment infrastructure and a young population. There are multiple benefits of online shopping apps and websites, such as 24/7 availability, wide range of products at a single location, diverse rates catering to all budgets and convenient home delivery and cash on delivery options. Let’s have a look at the top 10 leading online shopping sites in India for 2025.
1. Amazon India
Amazon, the biggest and the oldest online e-commerce platform in the world, is functioning in India as Amazon India since the year 2013. In the year 2018, Amazon India became the biggest e-commerce platform in India, in terms of revenues. Amazon India offers a huge selection of products, right from consumer electronics and apparels to gourmet food and beauty products.
Amazon India ships its products all over India and even provides free and same-day delivery services to its prime members. It receives about 150,000 orders per day. The platform is available as both website and mobile application.
2. Flipkart
Flipkart, founded in the year 2007 by Sachin Bansal and Binny Bansal, is the first Indian e-commerce platform. In the financial year 2023, Flipkart held 48% of the market share in the Indian e-commerce industry. As per reports in the media, Flipkart increased its revenues by 26% in the year 2024.
Flipkart started as an online book store but is now selling a wide range of products, such as electronic appliances, apparels, cosmetics, toys, lifestyle products and more. It also provides flight ticket booking services. The platform is available as both website and mobile application.
3. Myntra
Myntra is an e-commerce platform focused on fashion products. Established in the year 2007, Myntra was acquired by Flipkart in the year 2014. It started with personalised gift items but now sells a diverse range of products, such as apparels, footwear, beauty products, accessories and much more for men, women and children.
Myntra offers products from over 500 Indian and international brands, including prominent names like Nike, Adidas, Mango, Allen Solly, US Polo and John Players. Its marketing strategies include initiatives like Myntra Studio and Myntra Live where social media celebrities can sign up as influencers.
4. Nykaa
Nykaa, founded in the year 2012 by Falguni Nayar, is leading fashion e-commerce platform selling beauty, fashion and wellness products. It holds the distinction of being the first Indian unicorn startup to be headed by a woman. Nykaa is not only available as website and mobile application but also runs an omni-channel network featuring over 100 physical stores.
Nykaa sells over 200,000 products by more than 2000 brands in various categories like hair care, skin care, makeup, bath and body, fragrance, mom and baby, everyday essentials, gifting and more.
5. Snapdeal
Snapdeal, established in the year 2010 by Rohit Bansal and Kunal Bahl, is a leading e-commerce platform in India. It started as a daily deals platform before becoming an online shopping site in the year 2011. Snapdeal has a vast network covering over 3700 towns and cities in India, and is particularly popular in the middle class section of India.
Snapdeal offers a wide range products like apparels, fashion accessories, electronics and accessories, health and wellness, automotive, kitchen and more. More than 500,000 sellers are present on the platform.
6. AJIO
AJIO, launched in the year 2016, is an e-commerce platform coming under Reliance Retail which is a subsidiary of Reliance Industries. It deals in a wide range of fashion and lifestyle products, such as footwear, sunglasses, handbags, dresses, shirts, trousers, denims, accessories and more. The collection also includes home and kitchenware products.
AJIO offers multiple products under its own brand label and also has top brands like Puma, Skechers, Nike, Superdry and more in its catalogue. Apart from India, the platform is present in 20 countries worldwide.
7. FirstCry
FirstCry, established in the year 2010, is India’s largest online store for newborn, baby and kids products. The platform has a large collection of products, such as diapers, baby and children apparels, school shoes and other types of footwear for children, rainwear, kid’s umbrella, school supplies, maternity wear for women and more.
FirstCry features top brands like Pampers, Disney and others, and also offers its own clothing label brand named BabyHug. Apart from an online store and mobile application, FirstCry also sells its products through 1000 physical stores.
8. Meesho
Meesho is an e-commerce platform which was founded in the year 2015 and is currently owned by Fashnear Technologies Private Limited. It operates on the model of connecting buyers with sellers and resellers, and facilitates individuals and small businesses to resell products on social media networks.
Meesho deals mainly in fashion, beauty and home products with 95% products in the unbranded category. 80% of the sellers on this platform are retail business owners. Meesho has 120 million monthly active users.
9. Pepperfry
Pepperfry, launched in the year 2011, is a prominent online store for furniture and decor items. It offers a diverse collection of furnishings and other home interior items, including sofa sets, chairs, ottomans, centre tables, mattresses, lamps, vases, showpieces, kitchenware, dining ware and more.
Pepperfry has a logistics network covering over 500 cities in India. It operates an omni-channel network comprising of 43 of its own studios in 13 cities and 142 franchise studios in 109 cities.
10. Tata Cliq
Tata Cliq, founded in the year 2016, is an e-commerce platform owned by Tata Digital operating under Tata Group. It has a large collection of apparels, footwear, gadgets, home and living products, fragrances, watches and other products by various brands including premier labels and international brands.
Tata Cliq also sells luxury used watches through its dedicated section named ReLoved Store. It is available in both website and mobile application versions.
Conclusion
Online shopping sites are providing access to consumer products literally at your fingertips. E-commerce platforms are investing more on high-end features like augmented reality, swift and smooth payment methods and more to increase audience engagement and earn more revenues.