By Hemant SharmaIndia has a thriving consumer population and is the fastest growing market in the world. Thus, Indian is a lucrative market for both domestic and international brands across consumer products, such as apparels, consumer electronics, groceries, sports and fitness, beauty and skincare, beverages and others. Most of the products used daily in India are manufactured by FMCG companies. Apart from traditional retail stores, online stores have become a major source to purchase products for a large section of the Indian populace. In fact, e-commerce industry in India is expected to reach USD 200 billion by the year 2026. Even grocery shopping has been simplified with the advent of grocery delivery services like Instamart and Blinkit. Let’s have a look at the top ten daily use products in India for the year 2025.
1. Apparel
Apparel or clothing items like women’s dresses, men’s garments and baby clothes have the largest share in the Indian consumer market. Rise in disposable income of the people means a larger section of the population is willing to spend more on clothes. Moreover, people are more conscious of what they wear on a daily basis.
Even in the clothing category, Athlesure comprising of clothing items like gym T-shirts, leggings, track suits, sports bras and others is one of the biggest selling categories. This is because fitness training has become a major trend in the urban population especially among young professionals.
2. Mobile Phones
Mobile phones have become an indispensable part of daily life for a majority of the population in India. The penetration of smartphones in India has been rapid and spectacular. Rising disposable income levels, cheaper internet and the availability of a wide range of brands catering to various budgets are the major reasons behind the smartphone boom in India.
Mobiles are not simply used for communications but serve a number of other functions like taking photos, browsing the internet, setting alarms and reminders, sending and receiving money and much more.
3. Skincare Products
Skincare products like lotions, sunscreens, face serums, sheet masks and more are among the top daily use products in India. The increasing awareness among Indians regarding the importance of skincare has given a boost to the sales of skincare products. Whether it is basic skincare products or more sophisticated skincare items, both types are used by a large section of the population.
Skincare products are not limited to women. Men are also using skincare products which are specially formulated to suit the male skin and address many issues like oily skin, aging signs and more.
4. Footwear
Footwear is a major category of daily use products in India. There are multiple types of footwear products, such as shoes, sneakers, sandals and slippers, which are widely purchased and worn in India. Fashionable footwear is also high on demand especially among young professionals and students wanting to complement their daily attire for workplaces and colleges.
Retail stores are mostly preferred by consumers in India to purchase footwear even though the same is available on top online stores as well. Footwear market in India is expected to reach USD 50.82 billion by the year 2032.
5. Grocery and Beverages
Staple grocery products consumed daily in India are rice, wheat, maize, pulses and spices. However, other kinds of grocery items which are also consumed by a significant section of the populace are ready-to-eat snacks, breakfast cereals, bakery products and canned food.
Tea and coffee are the major beverages consumed on a daily basis in India. Multiple varieties of milk like white milk, fermented milk and flavoured milk also feature among the major daily use beverages in India.
6. Bags
Bags are among the major daily use products because they are required to carry essentials everyday, whether heading to work or school or college or for shopping. They are categorised into backpacks and shopping bags. Backpacks are of various kinds like laptop backpacks, gym backpacks, kid’s backpacks and casual backpacks. Shopping bags are further divided into tote bags, jute bags and grocery handbags.
7. Kitchenware
Kitchen is the most busy place in a quintessential Indian household because home cooked food remains a top favourite among Indians. Thus, kitchenware items like utensils, storage jars, crockery, cutlery and others are used on a daily basis.
The demand for microwave-compatible and high heat-resistant kitchenware has increased in the recent years. Branded kitchenware products are highly preferred by the consumers especially working women wanting kitchenware products which enhance comfort and convenience. Indian kitchenware market is expected to reach USD 1992.45 million by the year 2029.
8. Organisers
Organisers feature among the top daily use products in India because a large section of the population seek practical solutions to declutter their spaces. Proliferation of smaller living spaces is driving the need for smart and functional storage spaces. Organisers provide a simple but effective way to store items within a given space.
Some of the most popular organisers are wardrobe organisers to maximise the storage space for clothes, shoes and accessories, kitchen organisers like racks and containers to declutter kitchen spaces, and travel organisers like electronics pouches, toiletry bags and packing cubes.
9. Health Supplements
Health supplements are being consumed on a daily basis by a large section of the populace in India. This trend is driven by increasing health awareness coupled with rising pollution and a general concern over unhealthy lifestyle. Vitamin and protein supplements have a major share of the consumer preference for health supplements.
Some of the top trending health supplements in India are multivitamin supplements, whey protein powder, collagen powder and calcium supplements.
10. Stationery
Stationery products are widely used on a daily basis by students and working professionals who are present in huge numbers in India. From pens and markers to notebooks and glue sticks, there are multiple types of stationery items used daily. Numerous big stationery brands operate in the Indian market.
Conclusion
Domestic and international brands focus on the most popular products in the Indian market and bring about innovations in the same to get maximum market shares. The trends of most used products reflect the changing societal preferences of a country.